Swedish-inspired aesthetics and design influences such as simplicity, minimalism, functionality and quality characterize the design to differentiate and reinforce the authenticity of the brand while reflecting the Hanna’s brand voice and personality. A blend of traditional and modern Scandinavian design cues were used on the storefront to communicate the Swedish heritage in a bold way. A signature illuminated, red marble panel that showcases a traditional Scandinavian knitting pattern brings this influence to the forefront, while form-pressed wood trees on the window display set the stage for a playful environment within.