Drawing inspiration from Ariat’s performance-based Rodeo scene, the new Ariat Las Vegas Flagship blends the brand’s eclectic Western lifestyle with the fun and energetic atmosphere of Las Vegas. Welcoming guests into the space with a photo op is a custom life-size bucking bull sculpture, crafted from hedgewood and fun elements of Las Vegas, that localize the space, and intertwines Ariat’s charging Rodeo scene with the vibrant flair of Sin City.
A mix of natural elements with modern stable influences elevate the brand’s fashion-forward appeal with traditional western influences giving the space a fun and authentic aesthetic. The natural materiality chosen for the design showcases a variety of handpicked rustic woods, worn in metals, genuine leathers and raw textures that serve as backdrops to the brand exuding an inviting ethos that intersects with Las Vegas fun and vibrant scene. Fun neon signs throughout highlight categories in a playful way bringing Vegas vibe to the space.
A stunning 2-story gallery style branded wall at the entry staircase, casting a warm glow with its rustic wood texture, sets the stage for the store environment capturing the essence of Ariat with props and imagery of athletes and musicians that are at the heart of the brand.
A custom rope chandelier with a nod to rodeo roping captivates the eye and beckons customers to explore Ariat’s newest collection.
Ariat’s signature barnwood red is represented in the space on a 2-story red leather treatment on elevator shaft wall with Ariat’s logomark as a halo-lit application, enticing customers to explore the second level with its impressive volume.
On the second level, customers can find Ariat’s new “Hat Doctor” shop-in-shop showcasing custom fixtures that accentuate the abundance of hats and accessories on display that can be fitted and personalized to each customer’s liking at the steaming station. This experiential Hat Doctor area features cow-hide details, fringe-like signage décor and barber shop chairs where customers can get fitted with their hats while enjoying the view of the Las Vegas Strip.
All in all, these these thoughtful design touchpoints infuse the space with a sense of Ariat pride and performance-based character within the Las Vegas scene.