For their first venture into the U.S. market with an outlet store, Ecco looked to RGLA to develop a prototype store which could be retrofitted into any location in the country. RGLA designed a prototype of approximately 2,500sq. ft. that effectively communicates ECCO’s European heritage and global brand message. RGLA designed a clean, contemporary look based on the look of the European stores. This was accomplished with clear sight lines, warm accent lighting, bold product layouts/adjacencies and in-store visual merchandising strategies.
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