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A.T. Cross
Natick Collection, Natick, MA
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| More than just a flagship, the client’s vision and mission were to reinvent the meaning of CROSS with a fresh retail design that leverages its heritage and brings relevance and distinction to the brand. A modern aesthetic is conveyed through the use of stitched and quilted leather and fabric panels, light and dark wood accents, and decorative pendant lights. A dramatic Pen Wall with illuminated images reinforces the brand’s core products, while nearby surfaces invite comfortable, convenient product testing. |
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